Membership gives you access to assessments, lessons, handouts, tips, techniques, feedback on your application and progress, troubleshooting your mental game. Whether you are a coach, parent or athlete you won’t find a more affordable and effective way to fortify your (or your team’s) mental game! Join today.

Check back often. More publications are in the works.


Learn to overcome excuses in this humorous and informative book. Here’s a video that Coach Dean and Coach Joe discuss excuses and excuse busting. This book was years in the making. And thanks to many of Coach Dean’s athletes present and past, this is the beginning of the end to your excuse making.




This is not your father’s guide to goal setting! This is goal setting for success at whatever you do based in research and practice from the best! It inspires without psycho-babble and rah-rah. Instead a humorous goals-for-the-cynic approach is used in conveying this fail-proof system. OK, I lied. Of course you could fail. There are never guarantees. At least give yourself a chance to succeed. Stop muddling around. Stop making excuses. Stop fearing success or failure. Stop just moving through life wondering if there is more. Start taking action by reading this book. In the end, if you don’t like it, sit there and have another donut. At least you will have been entertained for a while.



Focus4Fitness is a power packed ebook showing you how to use the power of focus control to get fit and stay fit. You’ll learn the keys to eliminating and coping with distractions while finding the perfect focus to just get that workout done or get the right nutrition. Follow the same techniques and strategies that elite and professional athletes use all the time to have a laser focus and to set yourself up to be “in the zone” – that mental and physical state in which you perform at your best almost effortlessly. Take your first step to getting the right mindset with this ebook.


Runners get to experience some things in ways non-runners never will. There’s no two ways about it, what goes in must come out. And running sure expedites the process with unpredictable results. This book is meant to educate as well as entertain. The vignettes are almost too unbelievable to be made up. They have come from around the world. Read carefully to get the full effect. This is also a practical guide to bodily functions and bodily function management for any endurance athlete. We explore the phenomenon of running, cycling and triathlon racing and endurance training; and their effects on going number two. You will find science, myth, anecdotes and magic.



Runners Take Your Mark – Youth T&F

Beyond books with workouts, this provides a foundation to develop youth as an athlete and a person. It is what sports in general and track and field specifically is all about. This book sets the stage for the best track and field experience possible! Parents and coaches: once you read this book, you’ll keep coming back to re-read it!





Head Games and Youth Runners_White Paper_coversm

Head Games & Youth Runners

Head Games and Youth Runners_White Paper_coverHead Games and Youth Runners (contact Coach Dean for your FREE copy)

This white paper is the culmination of years of data collection and interviews with youth runners, parents and coaches. It outlines the current status of mental game training and application as well as approaches for improvement. The optimal time to teach mental techniques and skills is while learning athletics. It helps athletes practice smarter not just harder. Mental skills help athletes be disciplined, resilient, focused, appropriately intense and emotionally in control. These are life skills not just sports skills that should not wait until an athlete is 5, 10 or more years into their athletic careers. Coaches, parents and athletes need to have a unified, effective and psychologically sound approach to bridge this gap.

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